The U.S. rice industry has lost key rice export business to other countries due to recent quality problems. Issues associated with mixing and blending export shipments (commingling) has magnified problems related to poor quality and have created trust concerns with foreign customers.
The logical solution is to plant varieties proven to offer quality acceptable by both domestic and foreign buyers. Planting varieties with good quality attributes coupled to identity preservation efforts are the key to resolving buyer dissatisfaction with U.S. rice exports.
Mills and rough rice exporters know they can depend on HorizonAg varieties for quality their customer base demands.
Unite To Rebuild The U.S. Reputation For Quality (PDF, 950kb)
Rice Quality Matters to Horizon Ag (PDF, 125kb)
Breeding for Quality is Paramount (PDF, 104kb)
Meeting the Product Handling Challenge (PDF, 915kb)
Marswe Food’s No. 1 Principle is Quality (PDF, 685kb)
Quality Is in the Eye of the Beholder (PDF, 624kb)
Working Together To Maximize U.S. Rice Quality (PDF, 635kb)
Quality Predictability and Reliability (PDF, 520kb) (PDF, 692kb)
Maintaining Rice Quality Begins At The Farmer Level (PDF, 692kb)
Quality Begins at the Farm Level (PDF, 418kb)
FECARROZ Letter to USRPA (PDF, 111kb)
Ideas For Central America To Remain A Key Market (PDF, 475kb)
Kellogg’s Cereal Needs Specific Rice Qualities (PDF, 770kb)
High-Quality Rice Satisfies Farmers, Markets (PDF, 300kb)
La Industria Del Arroz de Grano Largo en EU (PDF, 4.1MB)
Milling Brochure (English Version) (PDF, 778kb)
Milling Brochure (Veríon Española) (PDF, 791kb)